The Cultural Entrepreneurship Hub is a incubator for creative entrepreneurs and start-ups in South Africa. The hub is situated at the Goethe Institute, Johannesburg, and comprises of a robust programmes for its community of start-ups. It will also include an entrepreneurship bootcamp as an extension of the programme. A virtual hub will form an important part of the digital presence of the hub. The virtual hub will host a set of business tools and document to aid entry level start-ups and creative entrepreneurs to accelerate their business acumen. It would also be regularly updated with support mechanisms and market access opportunities available to South African businesses who are looking to leap into regional, continental and international markets.